Genex Technologies has partnered with Hoya Vision Care, a leading international supplier of optical lenses and eye care products, to jointly promote new products. Under this marketing arrangement, Genex Technologies provides 3D imaging services at Hoya’s booth to promote interest and loyalty at industry trade shows. Shows covered under this promotional program to date include the 107th Annual AOA Congress in Orlando, FL (June 24 - 26, 2004) and Vision Expo East in New York City’s Javits Center (March 26 - 28, 2004).

Genex’s state-of-the-art 3D FaceCam is a rapid, easy-to-use 3D camera that can accurately capture a face in less than one second. As part of the promotion, Genex takes images of customers and prospects at Hoya’s booth, with the 3D portraits then laser etched into crystal. The resulting personalized gift is a classic, enduring memento for Hoya's customers.

According to Sam Odom, Hoya’s Director of Professional Services, the results were immensely valuable: “The personalized 3D photo crystals have proven to be a huge hit with our customers and have triggered thousands of dollars in incremental sales. Without question, the quality of the images Genex has provided serves as a unique testimonial of the technology forward position of our company. I look forward to working with you and your staff at future events.”

For more information on how Genex can help your company promote its goods or services and drive traffic at trade shows or other events, please contact us today.

For more information on Hoya Vision Care, please visit: http://www.hoyaopticallabs.com/

For more information on Vision Expo East, please visit: Vision Expo East

For more information on the American Optometric Association, please visit: www.aoanet.org/